Frictionless Guest App
News and Notes about the Frictionless Guest App
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Lodging Magazine: Frictionless Guest App, a Curated Digital Concierge

In May 2018, Lodging Magazine, the official publication for the AH&LA, featured the Frictionless Guest App in its ongoing “App Watch” section.

“Meant to take the place of brochures, the Frictionless Guest App is a 24/7, curated digital concierge that directs guests to local food and experiences and can be accessed via phone, tablet, and PC,” stated the article.

You can read the full article here.

Hotel Business Magazine: Local Recommendations Are an App Away

In May, Hotel Business Magazine published an in-depth feature on the launch and value that the new Frictionless Guest App offers to innkeepers, bed and breakfast owners, and hoteliers of all sizes.

The article included a number of quotes from Steve Short, founder/CEO of the Frictionless Guest App, as well as with Michelle Heurung, innkeeper at the Lamberson Guest House in Galena, IL. Michelle is an early user and advocate of the Frictionless Guest App.

“Guests trust hoteliers to recommend the best places to dine, be entertained and shop, which creates a major opportunity to make their stays more memorable,” said Short in the article. “The Frictionless Guest App is built upon the idea of enhancing the guest experience by providing trusted recommendations, which will translate into long-term loyalty.”

“I think this app is the perfect way to make sure my guests are all set with all of their vacation plans in advance, from dining to historical tours and more,” said Heurung in the article.

You can read the full article here.

Hospitality Technology Magazine: Frictionless Guest App Empowers Innkeepers to Recommend Best Local Experiences

Since the Frictionless Guest App officially launched in February, it has captured the attention of several major hospitality trade magazines.

Hospitality Technology Magazine was one of the publications that covered the initial launch — pointing out how the new app allows innkeepers, bed and breakfast owners, and hoteliers of all types to provide their guests with recommendations for the best local experiences.

You can read the full article here.

Welcome to the Frictionless Guest App!


We created the Frictionless Guest App to allow bed and breakfast owners, innkeepers, and hoteliers of all types to have an easy way to recommend the best local places for their guests to eat, play, shop, and do just about anything during their stay. To accomplish this, guests are provided with an easy-to-use app they can access 24/7, giving them an important mobile tool for planning and enjoying current and future stays.

As the Frictionless Guest App continues to evolve and improve, we remain committed to giving innkeepers a frictionless way to connect guests with recommended providers of local offerings. In doing so, innkeepers build loyalty, guests have great experiences, and local places thrive. The result is that everyone reaps the benefits sown through trust and community, and we believe that is how it should be.