by Steve Short | May 7, 2026 | Frictionless Innkeeper Podcasts
As travelers shift from traditional search to AI powered discovery, innkeepers need new ways to stay visible.
In this episode, Mike Lannen, Founder and AI Whisperer of Eternity, discusses how guest search behavior is changing and why GEO is becoming more important alongside SEO.
He shares practical ways properties can optimize their websites for AI search, answer guest questions more clearly, update third party profiles, and track how often they appear in AI driven results.
We are very thankful to Mike for sharing his insights with us. You can learn more about Eternity at eternitymarketing.com.
by Steve Short | Apr 9, 2026 | Frictionless Innkeeper Podcasts
For innkeepers juggling endless tasks, AI can be a practical tool for bringing more clarity, organization, and efficiency to the day.
Liz Hamilton, founder of Maia Internet Consulting, discusses how independent lodging operators can use AI to streamline operations, sharpen their thinking, and save time. She shares practical ideas for writing better prompts, using AI as a thinking partner, organizing tasks and meetings, and finding quick wins that make everything easier.
We are very thankful to Liz for sharing her insights with us. You can learn more about Maia Internet Consulting at maiainternetconsulting.com.
by Steve Short | Mar 13, 2026 | Frictionless Innkeeper Podcasts
In a crowded market, strong visuals can make all the difference when it comes to capturing attention and turning interest into bookings.
Cody Harmon, owner and founder of Scratch Media discusses the value of high-quality photography and video for independent lodging properties. Visual storytelling showcases not only properties, but also the surrounding experiences that make a stay memorable. It can also serve as a concierge, giving potential guests a visual preview of their stay.
We are very thankful to Cody for sharing his insights. You can learn more at scratchmedia.co.
by Steve Short | Feb 12, 2026 | Frictionless Innkeeper Podcasts
As AI transforms how travelers discover their next stay, innkeepers need new strategies to stay visible and competitive.
In this episode, Kenny Ridgell, Founder of Ridge Media, discusses his upcoming ALP Unlocked 2026 presentation, titled The Zero Click Era: How AI Is Rewriting Travel Discovery (and What to Do About It). Kenny shares actionable tips for how innkeepers can best attract guests searching for their properties in today’s AI-driven world.
We are very thankful to Kenny for sharing his insights. You can learn more at ridgemediallc.com.
by Steve Short | Jan 16, 2026 | Frictionless Innkeeper Podcasts
The ALP annual conference has a new name and a new format focused on hands-on learning for ALP members, non-members and aspiring innkeepers. Welcome all to ALP Unlocked.
Sarah Gazi, CEO of ALP, discusses ALP Unlocked 2026, taking place March 2 to 5 in Cleveland, Ohio, the rock and roll capital of the world. This year’s conference will provide tactical and practical insights to help innkeepers grow and sustain their businesses.
She also discusses the ALP Academy, a year-round education platform that extends learning beyond the event itself.
We are very thankful to Sarah for sharing her insights with us. You can learn more about the ALP Unlocked 2026 at ALP Lodging,
