by Steve Short | Oct 10, 2022 | Frictionless Innkeeper Posts
Partnering with local businesses to enhance your guests’ stay is a must in today’s experience-based economy. Travelers want more than just a place to stay. They want to connect with a destination, and live like a local, through genuinely authentic experiences.
Lodging providers, to gain repeat bookings, need to identify and develop mutually beneficial offerings with local businesses in order to provide guests with high-quality local experiences.
Why it is Important to Have Partnerships
Since it will take an investment of your time to commit to partnerships with your fellow local businesses, it’s important to understand why you need them in the first place.
The ability to differentiate your property is vital in order to attract (and keep) guests.
It’s not enough just to have beautiful amenities and food on site. Complimentary amenities like breakfast and Wi-Fi have become commonplace and expected.
Partnering Enhances your Guests’ Experience
Guests want more these days. They desire high quality, curated experiences both on and off property.
Guests look to their lodging provider for ‘insider information’ about the local community. They want recommendations and tips for what to do, see, and where to eat. They want to know what’s special about your community and experience it in unique ways. They’re counting on you to help curate their experience during their stay.
Your business benefits greatly with increased ROI when you curate and customize off-site experiences for your guests that match the quality of what you provide on-site.
Forming partnerships with local businesses that can provide a unique experience will give your property the edge you need to compete with other lodging providers in your area.
“It is so critical we have relationships with our local business community. It works on two fronts. One, it helps to create a memorable experience for the guest because they are not going to stay in your property the whole time. They want to get out and discover the neighborhood where they are staying and live like a local. Second, it’s good for the local economy as well.”
~Monique Greenwood, Owner of Akwaaba Bed & Breakfast Inns
Partnering Increases your ROI
When you enhance your guest experience off-site you’re increasing the likelihood of repeat bookings.
Simply put, repeat guests are more profitable.
- Increasing customer retention rates by 5% increases profits by more than 25% (Bain & Co)
- It is 6-7X more expensive to attract new customers than to keep existing customers. (Kolsky via Huffpost)
- A 5% increase in customer retention can increase a company’s profitability by 75% (Bain & Co. via Forbes).
“The partnerships we made with local businesses made staying at our inn special. They were my guest enhancement and my sanity. The relationships I made were not only beneficial for the guests, but they also really became relationships that I grew and made my life more fulfilled.”
~Megan Smith, Lodging Consultant and Former Owner of a Vermont Country Inn
Helping you Partner Effectively
The Frictionless Guest App is a digital concierge that helps your guests live like locals. It allows lodging providers to give guests their recommendations for the best local places to eat, play, and shop during their stay.
The App helps you connect with guests like never before, saving you time and allowing you to curate the guest experience both on and off the property.
Go to frictionlessguest.com to book a demo!
by Steve Short | Sep 22, 2022 | Frictionless Innkeeper Podcasts
Enhancing direct and online bookings is paramount for any hospitality provider. Success often comes down to taking advantage of modern, digital marketing strategies.
For nearly 14 years, Q4Launch has helped property owners leverage multiple channels for driving additional revenue. Service offerings include marketing strategy development, web design, content development, search engine optimization (SEO), social media, paid ads, email marketing, lead generation, and revenue management.
We are very thankful to Ben Ollic and Kyle Collins for sharing their insights with us. You can learn more about Q4Launch at q4launch.com.
by Steve Short | Aug 15, 2022 | Frictionless Innkeeper Podcasts
It is estimated that there are more than 10 million vegans in the United States. For Michele Salisbury, Owner & Chef of Salisbury House at Bethany Beach, this presents an opportunity for differentiation – as her property offers three-course gourmet vegan breakfasts for guests. Michele discusses her new vegan-only bed and breakfast, and how other lodging professionals can accommodate their guests who are vegan.
We are very thankful to Michele for sharing her insights with us. You can learn more about the Salisbury House at Bethany Beach at bethanybeachbb.com.
by Steve Short | Jul 17, 2022 | Frictionless Innkeeper Podcasts
In a very unusual twist in the Frictionless Innkeeper podcast series, this special episode flips things around where the spotlight is being shown on Steve Short, Founder and CEO of the Frictionless Guest App.
Samantha Irwin, owner of Kaizen Business Coaching and Consulting, interviews Steve about the Frictionless Guest App origin story, Steve’s love for B&Bs and why the guest experience is always paramount.
We are very thankful to Samantha for hosting this podcast. You can learn more about Kaizen Business Coaching and Consulting at kaizen.zone, and the Frictionless Guest App at frictionlessguest.com.
by Steve Short | Jun 19, 2022 | Frictionless Innkeeper Podcasts
In the lodging arena, an often overlooked and important aspect to enhancing a property’s overall aesthetic is outdoor lighting.
Mike Glaeser, Field Support Consultant at Outdoor Lighting Perspectives, works with many properties to develop customized outdoor lighting solutions that can transform any location. Outdoor Lighting Perspectives is the number one low-voltage outdoor lighting provider in the United States.
We are very thankful to Mike for sharing his insights with us. You can learn more about Outdoor Lighting Perspectives at outdoorlights.com.
by Steve Short | May 16, 2022 | Frictionless Innkeeper Podcasts
The B&B Team provides real estate brokerage and consulting services in the lodging arena, and has its finger on the pulse of where the industry is headed.
Eben Viens, the Owner of The B&B Team, works with a wide range of property owners and prospective innkeepers, and sees many younger buyers entering the market. Taking a page from boutique hotels, these property owners are challenging the status quo by selling experiences and creating memories – all great ideas to implement at any property.
We are very thankful to Eben for sharing his insights with us. You can learn more about The B&B Team at bbteam.com.
by Steve Short | Apr 5, 2022 | Frictionless Innkeeper Podcasts
Supporting the entire guest journey, rezStream offers a wide-range of critical operational and marketing tools for lodging providers – from reservation software to booking engines, websites, and digital marketing.
The company partners with its lodging customers to develop customized plans, as well as offers à la carte solutions. rezStream’s property management software and marketing services position properties for long-term growth both in revenue and how they operate their business.
We are very thankful to Christian Holmsen and Jeff Hebrink for sharing their insights with us. You can learn more about rezStream at rezstream.com.
by Steve Short | Mar 15, 2022 | Frictionless Innkeeper Podcasts
In 2006, Samantha Irwin bought the Historic Balch Hotel in the small town of Dufur, Oregon, an 18-room property devoid of furniture which had not been open consistently since the 1940’s. Over the next ten years, the former middle school teacher built a stellar reputation for the boutique property by training her staff to provide their guests with a phenomenal service experience.
Now, as the owner of Kaizen Business Coaching and Consulting, Samantha leverages her unique educational and entrepreneurial background to help small business owners train their staff to enhance the service experiences of their customers. Her high-energy, passionate approach and insightful suggestions for lodging professionals looking to improve their guest service offering makes this interview worth the listen!
We are very thankful to Samantha for sharing her insights with us. You can learn more about Kaizen Business Coaching and Consulting at kaizen.zone.
by Steve Short | Feb 23, 2022 | Frictionless Innkeeper Podcasts
For Frictionless Innkeeper Podcast #43, Nathan Mayfield, Vice President of ResNexus, speaks about his company’s extensive offerings for the lodging sector, how ResNexus helped property owners during the COVID-19 pandemic, and much more.
ResNexus offers a comprehensive suite of solutions, which include a reservation/booking engine, property management system (PMS), website creation/hosting, digital marketing, payment processing, and a whole lot more.
During the initial stages of the COVID pandemic, the company went all-out to help its customers to update their cancellation policies and has since developed its Worry-Free Bookings™ voucher program in response to guest and property needs.
ResNexus is a customer-driven organization that provides a myriad of services to lodging professionals to help them ensure long-term success.
We are very thankful to Nathan for sharing his insights with us. You can learn more about ResNexus here.
by Steve Short | Jan 17, 2022 | Frictionless Innkeeper Podcasts
For episode #42 of the Frictionless Innkeeper podcast series, we speak with Mark Reichle, CEO of Select Registry, about his organization’s 50th Anniversary Conference and Gala in Baltimore, immediately preceding the 2022 ALP Conference and Marketplace.
For half of a century, Select Registry has created a network of properties that offer outstanding accommodations and one-of-a-kind experiences for lodging guests. For property owners, achieving the Select Registry “Distinguished Inn of North America” designation comes with many marketing and revenue-growth opportunities.
On February 5th and 6th, Select Registry is celebrating its 50th anniversary with an exclusive membership conference and gala celebration dinner right before the 2022 ALP Conference and Marketplace in Baltimore. The event will offer a wide-range of educational and networking opportunities, as well as an awards program and a chance to connect with Select Registry board members.
For Select Registry members, this event will further align and advance their connection to this special organization.
We are very thankful to Mark for sharing his insights with us. You can learn more about Select Registry here.
