Cookie-cutter travel experiences are a thing of the past. Today’s travelers want more than just a place to stay—they want to be immersed in the local culture. They crave authentic experiences, from hidden gem eateries to one-of-a-kind attractions, and they rely on lodging providers to guide the way.
According to Euromonitor International, 64% of “cultural explorers” seek travel experiences that offer deep engagement with local cultures, while 47% are interested in arts and heritage activities. This means your guests are looking for personalized recommendations that go beyond the typical tourist spots.
To meet these expectations, consider these ways to enhance your guests’ stay:
• Local Dining Delights – Offer a menu featuring regional ingredients or suggest nearby restaurants that showcase the area’s culinary scene.
• Create Unique Hands-on Experiences – By arranging for guests to spend a morning on a local farm or something similar. Feeding cows, harvesting vegetables, learning beekeeping, offers them a rare glimpse into the region’s agricultural life.
• Guest Speaker Events – Invite local artisans, historians, or musicians to share their expertise with guests. Enhance the experience by serving a local dish or beverage.
• Locally Sourced Gift Shop – Stock your shop with handcrafted items, local honey, or other unique souvenirs that reflect the community.
• Provide Insider Tips – Whether it’s the best spot for a sunset or the go-to place for ice cream, guests appreciate recommendations from those who know the area best.
Incorporating unique, hands-on experiences into your guests’ stays can create lasting memories and set your property apart. These immersive activities not only enrich the guest experience, but also strengthen their connection to the local community and its traditions, while increasing the likelihood of return stays.
