One of the goals of running an Inn or an independent hotel is to make guests fall in love with the region, recommend your property to others within their social circle, and keep coming back to the area.

For Oscar’s Bed & Breakfast in Buffalo, NY, this is a major part of its business plan, which is to promote the city’s reputation for being “an underrated gem for travelers.” As such, the property celebrates the city of Buffalo by naming each room after famous architects from the area – aiming to give guests a real sense of the local culture and lifestyle.

Their goal is to create raving fans of the property and the area, which is also the approach for another local Inn – the Inn Buffalo off Elmwood.

“My mission is to make ambassadors out of our guests,” said Joseph Lettieri, who owns and operates Inn Buffalo off Elmwood, in this recent Buffalo News article. “If you stay with us, my goal is that when you leave you tell your friends, family and colleagues, ‘What a time we had — this might be the best kept secret.’”

As most Innkeepers know, running a B&B comes with a world of both joys and challenges. It’s very easy to get tied up in the day-to-day management, which can take up any innkeeper’s time 24/7. However, taking the time to empower guests to become ambassadors for your region can pay major dividends in the long-run.

By providing unique experiences for travelers, it’s possible for them to leave your Inn with a strong sense of community, and a desire to promote your property (and region) to their friends and family.

This will ultimately translate into further bookings, and it will help your region prosper … where everyone wins in the end.