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#076: Louisville Awaits: A Sneak Peek at the ​​​​​​​2025 ALP Conference with Sarah Gazi, CEO

#076: Louisville Awaits: A Sneak Peek at the ​​​​​​​2025 ALP Conference with Sarah Gazi, CEO

What do the Kentucky Derby, hand-crafted bourbon, southern charm, a vibrant culture of arts, cuisine, and independent lodging all have in common?

Louisville, Kentucky — the host city of the 2025 ALP Conference & Marketplace taking place March 24–27. Sarah Gazi, ALP CEO, provides a preview of what to expect at this year’s conference, which will host 50 educational sessions plus lots of southern-themed networking and fun.

We are very thankful to Sarah for sharing her insights with us.

You can learn more about the 2025 ALP Conference & Marketplace at alplodging.org/conference-marketplace.

#075: Peeling Back the Layers for Better Marketing Decisions with Matt Cooke, CEO of Data Bing

#075: Peeling Back the Layers for Better Marketing Decisions with Matt Cooke, CEO of Data Bing

Centralized online marketing tools are increasingly essential for independent lodging professionals, allowing innkeepers to focus more on their daily operations.

Data Bing consolidates all marketing efforts and provides robust insights to make better decisions that drive more bookings. Matt Cooke, CEO of Data Bing, shares how this solution can optimize your online marketing.

We are very thankful to Matt for sharing his insights with us. You can learn more about Data Bing at databingsolutions.com.

#074: Protecting Transactions: Essential Payment and Cybersecurity Practices for Credit Card Processing with Wynn Salisch of Casablanca Payments

#074: Protecting Transactions: Essential Payment and Cybersecurity Practices for Credit Card Processing with Wynn Salisch of Casablanca Payments

Data breaches and cyberattacks are growing challenges for the independent lodging sector, highlighting the need for property owners to safeguard their data.

The right payment processing solutions can help lodging providers save money, streamline operations, and protect sensitive information. Wynn Salisch, Founder of Casablanca Payments, shares insights on payment processing and cyber hygiene.

We are very thankful to Wynn for sharing his insights with us. You can learn more about Casablanca Payments at mpiprocessing.com/wynn-salisch-casablanca-payments.

#073: Coming to Iowa: MWInns 2024 Conference & Trade Show Preview with Kerri Thiel and Randy Bangs

#073: Coming to Iowa: MWInns 2024 Conference & Trade Show Preview with Kerri Thiel and Randy Bangs

As the newly rebranded Midwest Association of Independent Inns (MWInns) continues to expand in the region and provide marketing value for its members, the organization is about to kick off its annual conference.

Taking place December 3rd to 5th in Cedar Falls, Iowa, the Midwest Association of Independent Inns Conference & Trade Show will gather industry experts, vendor partners, and other innkeepers to explore issues, challenges, and opportunities to enhance the guest experience.

We are very thankful to Kerri Thiel, Executive Director of MWInns; and Randy Bangs, who is the Board VP Marketing Chair of MWInns, for sharing their insights about the conference with us.

You can learn more about the MWInns at mwinns.com. You can also register to attend the conference at mwinns.com/mwinns-conference-trade-show.

#039: Randy Bangs, Owner of Get Heads in Beds, Discusses Marketing and Branding your Property

#039: Randy Bangs, Owner of Get Heads in Beds, Discusses Marketing and Branding your Property

For episode #39 of the Frictionless Innkeeper podcast series, we speak with Randy Bangs, the owner of Get Heads in Beds, a marketing and consulting firm for lodging professionals, about the value of marketing and branding for properties.

Marketing is a key differentiator in the lodging industry, and the true driver to securing new guest reservations. Though having the internal resources to manage every aspect of marketing can be challenging.

Get Heads in Beds is a marketing and consulting firm that fills in these gaps for lodging professionals. As the name suggests, the firm is all about helping properties to drive up overall revenue through increased bookings. Unlike traditional marketing firms, Get Heads in Beds charges nothing up front, and is only compensated when new revenue comes in the door.

We are very thankful to Randy Bangs for sharing his insights with us. You can learn more about Get Heads in Beds here. Randy is also the owner/innkeeper of the Stewart Inn.