by Steve Short | Dec 5, 2023 | Frictionless Innkeeper Podcasts
Google Business Profile helps lodging professionals manage their business information across Google products like Search and Maps.
In addition to ensuring that potential guests can find information about their property and eventually book, lodging owners can use their account to review traffic metrics, gather customer insights, as well as view and respond to Google Reviews.
Annie Buck, Education and Local Marketing Manager at Acorn Marketing, breaks down everything lodging businesses need to know about leveraging Google Business Profile to maximize their bookings.
We are very thankful to Annie for sharing her insights with us. You can learn more about Acorn Marketing at acorn-is.com.
by Steve Short | Oct 25, 2023 | Frictionless Innkeeper Podcasts
Independent lodging properties are ideal destinations for weddings and those that offer wedding services, regardless of size and complexity, can attest that they are an excellent source of revenue. There is a range of options for a property to consider when deciding to offer on-site wedding services.
Lela Pohlmann is a Wedding Coordinator for Hermann Hill Weddings, which offers a full range of wedding services at Hermann Hill, a luxury boutique hotel in Hermann, Missouri. Hermann Hill hosted more than 130 weddings in 2022, and Lela’s experience provides great insights on how lodging professionals might start or expand wedding offerings at their property.
We are thankful to Lela for sharing her insights with us. You can learn more about Hermann Hill Weddings at hermannmoweddings.com.
by Steve Short | Oct 15, 2023 | Frictionless Innkeeper Posts
Photo by Anna Tarazevich
In order to increase guest bookings, independent lodging providers need to focus on providing guests with unique local experience outside of the confines of their property.
Today’s travelers want more than just a place to stay. They want a guest experience that connects them with a destination. Guests want to feel like a local and have genuinely authentic experiences.
Independent lodging providers have a distinct advantage over chain hotels for travelers who are looking for more than just a place to sleep. When they curate and enhance the local guest experience off-site, they differentiate their offering from other providers, increase bookings, and guests are willing to pay a premium for their stay.
Curating Off-site Experiences that Match the Uniqueness and Quality of Your On-site Offering
When it comes to crafting local off-site experiences for your guests, try to find ways to allow them to experience your town or area as if they are residents. Aside from simply recommending places to go, make sure you provide guests with valuable “insider information” about them that only you know as a local resident.
Even better, partner with local businesses and have them give your guests an experience that is unique to only your guests. Curate the experience, making certain that what your local partners provide to your guests off-site matches the quality of what you deliver on-site.
This can be accomplished through paid packages, scheduling your guests, or simply asking your guests to let your local partner know they are staying with you so they can be treated to a unique experience.
Local Partner Packages for Your Guests Only
Ken Conklin, former manager of three boutique Baltimore hotels, would create packages that could only be experienced by guests at his properties.
“It should be a package that is exclusive to your property and not something they can get just by searching online. For example, creating a wine tasting tour with a special French dinner, with wines specially curated for the restaurant – that was something unique and memorable we put together for our guests only.”
In her rural hotel in the Poconos, Monique Greenwood, owner of Akwaaba Bed & Breakfast Inns, creates one-of-a-kind experiences that go beyond just recommending a restaurant or where to go horse-back riding.
“You want to make a package that is an ‘Instagram worthy’ experience. For example, I provide a ‘Green Acres for the City Girl’ package. Since a majority of my guests come from an urban area, they want an experience that is different. So, I partnered with a flower farm where guests cannot only pick flowers but create a bouquet with an expert using the flowers they picked,” said Monique.
She’s also partnered with a local farm where guests can milk a cow and participate in other farm activities, and then use the ingredients they gathered at the farm for a farm-to-table dinner made by a local chef. How many travelers have the opportunity to participate in something like this and how many people have they told about their experience?
For her New York City property, Monique offers a fashion shopping spree with a limo for the guests. Monique curates the shops herself and her guests get a 10 percent discount at those shops. They are sometimes chosen based upon a theme, such as Small Business Saturday or Black History Month, which provides a shared sense of purpose among her guests.
Guest Recommendations with Private Perks
Your guests are going to go out on their own, with or without getting recommendations from your property. If you give them recommendations, such as places to eat, they will feel delighted if the place gives them something extra simply because they are guests at your property.
This could be a free drink, special discount, or being sent to the front of a waiting line. By having your local partner treat your guests in a memorable, special way they will appreciate what you have done for them outside of your property.
Letting Guests Know About Your Unique Local Partner Offerings
Guests want to feel like VIPs. They want insider information and fantastic off-property experiences when they stay with you.
For guests to truly feel special, only they should have access to your insider recommendations and curated guest offerings. Enticing prospective guests with some local recommendations on your website may be necessary but only your true guests should have access to the valuable insider information and experiences you provide to them.
The Frictionless Guest App is a digital concierge that helps your guests live like locals and is a fantastic way to let only your guests know of your local recommendations and the curated VIP experiences you offer to them.
The App helps you connect with guests like never before, saving you time and allowing you to curate the guest experience both on and off the property.
Go to frictionlessguest.com to book a demo!
by Steve Short | Oct 4, 2023 | Frictionless Innkeeper Podcasts
State and regional independent lodging associations play a vital role in promoting properties in their areas, as well as ensuring quality lodging standards and providing educational opportunities for members.
As former innkeepers who had successes in owning two properties, Donna and Byron Cain became Co-Executive Directors at the Michigan Bed and Breakfast Association (MBBA) about two years ago. They discuss the role of the MBBA, the importance of communicating with members, and the MBBA Annual Conference 2023 being held in Grand Rapids at the end of this month, from October 30-31.
We are very thankful to Donna and Byron for sharing their insights with us. You can learn more about the MBBA at laketolake.com.
by Steve Short | Sep 24, 2023 | Frictionless Innkeeper Podcasts
During the COVID-19 pandemic, lodging professionals often needed to find creative ways to incent guests to stay at their properties. Some owners and managers did so by developing new on-property experiences for their guests which they had never offered in the past.
Doug Bagnasco and Jim DeBlasi, the co-owners of the Devonfield Inn, were among that group of astute lodging professionals who focused their energies on developing a wide-range of on-site guest experiences, by leveraging the strengths of what their property has to offer and partnering with local businesses to bring unique services and activities to their Inn. Most of these offerings became so popular that they live on today as essential ways of providing unique guest experiences.
We are very thankful to Doug and Jim for sharing their insights with us. You can learn more about the Devonfield Inn at devonfield.com.
