by Steve Short | Aug 17, 2023 | Frictionless Innkeeper Podcasts
Marty and Carmel Etzel bought the Flag House Inn in Annapolis, Maryland, in 2017, with no prior experience or even informal knowledge of running a lodging business. In less than five years, they were able to more than double their bookings and sell the property for twice the amount they paid for it.
Marty discusses their journey, how they were able to accomplish this feat, and how he now parlays his experiences to help other lodging professionals as a consultant for Acorn Marketing.
We are very thankful to Marty for sharing his insights. You can learn more about Acorn Marketing at acorn-is.com.
by Steve Short | Jul 31, 2023 | Frictionless Innkeeper Podcasts
Nothing quite entices guests to book better than high-end, professional photos of your property. Rather than relying on your mobile device for taking amateur photos, there can be a significant return to your investment if you hire a professional.
Tom Krueger is a professional commercial photographer who is focused on the independent lodging niche, and has deep expertise in making any property shine online.
We are very thankful to Tom for sharing his insights with us. You can learn more about Tom’s professional photographer services at tomkrueger.net.
by Steve Short | Jan 30, 2023 | Frictionless Innkeeper Posts
The independent lodging industry event of the year, the 2023 ALP Conference and Marketplace, will take place from February 25th to March 1st in Phoenix, Arizona!!
This event will bring together hundreds of Innkeepers, Licensed Short Term & Vacation Rental Owners, and Boutique Hotel Operators for days of learning, shopping, and networking with some of the brightest stars in the industry. And we will be there!
The Frictionless Guest App is proud to be a Silver Sponsor for the event, so we encourage you to attend and look forward to seeing our clients and future clients there. Please stop by our booth and say hello!
CLICK HERE to register today and we’ll see you in Phoenix!
by Steve Short | Jan 30, 2023 | Frictionless Innkeeper Podcasts
The Association of Lodging Professionals (ALP) has undergone some significant changes recently, including bringing on Sarah Gazi as its new CEO, taking over for the former Interim CEO, E. Scot Fuller-Beatty.
Sarah has been in association management for more than 20 years and she envisions shaping a new direction for ALP through listening to its members and partners. The organization has already been expanding its membership, with a stronger focus around community and collaboration.
We spoke with Sarah, Scot, and Conference & Events Planner Erik Spence about the future of ALP, as well as the upcoming, can’t-miss 2023 ALP Conference & Marketplace in Phoenix, Arizona, February 25th to March 1st.
We are very thankful to Sarah, Scot and Erik for sharing their insights with us. You can learn more about ALP at alplodging.org.
by Steve Short | Jan 18, 2023 | Frictionless Innkeeper Podcasts
Unbeknownst to many independent lodging professionals, Google Travel is playing a significant role in impacting booking by diverting potential guests from the Google Search into its online travel marketplace.
Lisa Kolb, Owner and Co-Founder of Acorn Marketing, discusses everything property owners need to be aware of about Google Travel for maximizing their bookings.
Acorn Marketing offers a comprehensive strategy for helping property owners to re-think traditional SEO and create new revenue opportunities with Google Travel.
We are very thankful to Lisa for sharing her insights with us. You can learn more about Acorn Marketing at acorn-is.com.
